THE

PRESS ROOM

 

 

2020-03-18

Weret announces rebranding


 

We announce a major rebranding to reflect the company’s evolution into a global surf brand business. We bring you Weret - a wearable tech and timepiece made to strengthen your passion, designed to be used both for business and pleasure.

The name Weret represents the flow of waves and tides that are the life force of our world oceans and the true essence of our sport. We’ve worked with the best to bring you a technological masterpiece enabling you to become one with the elements through an augmented experience.

The rebranding to Weret includes the company name and a simplified, black-and-white logo. The new brand assets include also a top-to-bottom redesign of the company’s website and other visual communications that utilize simple, bold graphics to convey a new surf brand generation.

A new ocean watch is born. Welcome to Weret and have your world on your wrist! Find out more at www.weret.com

 

OUR STORY

The flow of waves and tides are the life force of our world ocean and the true essence of our sport. We’ve worked with the best to bring you a technological masterpiece enabling you to become one with the elements with an augmented experience. We bring you Weret - a timepiece made to strengthen your passion. Weret was founded in Sweden in December 2017 by award-winning digital design and development house The Techno Creatives in collaboration with Switzerland's leading movement manufacturer and a matchmaker making functional quality watches on the Swedish west coast for almost a decade. With over 10+ years of history in technology development and watchmaking, we push the boundaries of innovation with new exciting functionalities while maintaining the highest level of accuracy and quality.

Weret creates watches that are made to last with timeless design, clean silhouettes, innovative techniques, and functional details. Inspired by Scandinavian design classics it uses only the best materials and craftsmanship honoring the Swedish manufacturing heritage.

 


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